Mariam Humaid Al Houta Al Ameri

ALYS - Emirati Hair Care The project is an healthy hair-care line that is emirati inspired ingredients that have been used by the older generation of Emirati women that will be introduced to a younger generation. Brown is for Giving The topic of exploration is The Arabian hospitality, specifically the Bedouin Emirati people and how a major component in the Emirati culture is being generous and practicing hospitality with guests and strangers. In terms of views, when it comes to hospitality within the Arab community, it is viewed as a topic that has a social and cultural aspect to it. The project is a branding chain of cultural shops where visitors can experience the culture through the 5 senses. When it came down to the visual solutions, the deliverables that will be created to solve the visual problem of how to present the culture of giving in a concise way, this led to the idea of using the five senses.